To Use or Not to Use Advertising in Email Marketing

The issue of whether or not it is acceptable to use advertising on email marketing apparently has become sensational. It has been a hot topic for debate within the Internet marketing circuit, for there are internet marketers who are strongly for integrating advertisements in email marketing while others are strongly against it. Meanwhile, there are others who take a more neutral stand, and those who are not either firmly for or against the use of advertising in email marketing. This article will show the perceptions on the two sides of the argument and allow the reader to formulate his opinions on whether it is an advantage or it is a disadvantage to incorporate advertisements with email marketing.

Some Internet marketers are strongly for using ads in email marketing. Those who favor using posters perceive the sale of advertising space on email marketing tools like; emails or e-newsletters are means to generate profit from the email marketing itself. They also believe that this scheme decreases the pressure on the Internet marketer to meet the high expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

The internet marketers who are firmly against the use of advertising in email marketing perceives it as though this makes the advertisements appears to be more like spam and not marketing materials or useful information. Those who are on this other side of the fence feel as though any ad in an email marketing campaign should be understated advertising for the products and services displayed by the distributor of the email and not ads for businesses who have cashed out for an advertising space on the email. They are convinced that the original emails are acceptable, but additions to them are spam.

There are others who are neutral on the debate regarding whether or not advertising in email marketing is adequate. In most cases, these individuals are strongly convinced that it is sufficient to combine advertising because; it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the idea of including advertisements on emails distributed for marketing purposes.

The core intention of this article is to provide a perspective to the readers of which route to take, with regards to whether it is adequate to incorporate advertisements on e-newsletters or not. Now it is up to the readers to decide on which path to take for the betterment of their businesses. I could tell that this article is still worthwhile to take into consideration…

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