Every business owner needs to keep in mind is that; the difference between advertising and spamming is very unnoticeable. Unfortunately, many business owners fail to realize the distinction between the two. This is important due to the reason that a smart, well-planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spamming tends to alienate both new customers and existing customers. This can cause extreme damage to the profitability and credibility of the business owners. We will check out few basic Internet marketing strategies such as banner ads, email campaign and message board posts. And explain how each method can quickly cross over from spam to clever advertising.
Banner ads are one of the most in demand strategies for an Internet marketing plan. These ads commonly appear at the top portion of the website. And the broadness of the width of the site. It is because of this appearance that’s why it is called banner ads. When in fact banner ads can be referred to as ads of a variety of sizes and shapes, which appears on different sections of a website. Typically the business owner procures an advertising space on these websites. But the banner ad may also be used as part of a trade for an affiliate marketing campaign. A banner ad exchange is a system when one business owner posts a banner ad on his website in exchange for another business owner posting his banner ad on the other internet site. These business treaties can be made individually between business owners who have a complementary business or as part of exchanges facilitated by a third party. In the case of affiliate marketing, an affiliate posts and advertisement for your business in exchange for an honorarium when the banner ad is generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are based on a scale of pay per impression, pay per click or pay per sale or lead.
Now that you understand what banner ads are, it is also important to be aware of how it can be overused and mistaken as a spam mail. Judiciously placing your banner ad on a few websites which can attract an audience similar to your target audience is smart marketing. Placing your banner ad on any website which will display the ad without paying attention which the target audience can be interpreted as spam. Internet users who feel as though your banner ads are everywhere while browsing, they will be put off and not take your business seriously. With that said, they have lost interest in availing your products or services.
Email campaigns are also very useful tools in the industry of Internet marketing. These attacks may involve sending periodic e-newsletters filled with information as well as advertisements, short, informative email courses or emails offering discounts on products and services. Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy. Moreover, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be advantageous. However, email recipients who did not claim an e-newsletter from you can deem your emails as spam. Gathering email addresses in a deceitful manner and using these addresses to send out mass emails can always be considered spam.
Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a particular niche, it is worthwhile to join message boards and online forums related to your industry of choice. Here you will find a large population of Internet users who may have an interest in your products. You might consider including a link to your business in your signature or posting the link when it applies to the conversation. However, caution should be taken. Review the message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing. Conversely replying to every message with a link to your website, when it is not relevant to the conversation is likely to be perceived as spam by other members. The moment they begin to view your posts as spam, they are not going to visit your website via the links you post.